What if you are not selling anything?
When the people at "The Florida Association for Raw Milk" contacted us, they presented a rare opportunity. If they achieved their goals, then basically they would be able to exercise their rights concerning the ability to buy raw milk. One would think this basic right would be protected by the constitution. However, it has actually been abrogated by the large dairy interests, intent on forcing consumers to purchase milk using the distribution system that they devised.
Our website problem became defined as "How do we educate, advocate and inspire without sounding strident, naive or out of touch?
We did it by building a solid story based on historical experience, expert testimony and the real life experiences of their members.
Does your website developer know you well enough to do that?
